Rabid Authoring
I attended a short session yesterday on Rapid Authoring, run by the eLearning Alliance in Glasgow. The main speaker was Bill Ward, whom I'd seen before, an engaging and animated presenter. His topic was 'Rapid Authoring - friend or foe?'. Bill's a big flag-waver for everything web 2.0, so there wasn't much 'foe' in the presentation. And it's hard to argue with the idea that it should be possible to produce useful learning material faster than ... well ... than what? Than we used to produce it? That was one suggestion. Than the big elearning vendors produce it? That was another. Bill mentioned how one large and well known UK firm completely dismissed the idea of rapid authoring several years ago but is now offering a rapid authoring product.
When Bill had finished there were questions from the floor trying to probe what he meant by rapid authoring. He'd mentioned only 'Adobe' (I'd previously seen him speak at an Adobe roadshow) and 'Powerpoint on steroids' . The initial suggestion seemed, therefore, to be the familiar one of Subject Experts Create Own Learning Material. But very soon the suggestion came from the floor that the tools are easy but you need some pedagogy/instructional design/learning psychology to make it effective.
So if RA means just the current glut of new software tools, there's nothing new in this idea. As long as I've been in this business software vendors have been saying ' no need for messy programming, our product will have you creating effective and engaging elearning as easily as ...' - well, they tend to say Powerpoint now. (I'm old enough to remember TenCore Producer!). They'll always be saying that and I'll always be not quite believing it.